Your company is rockin
and rollin. You’ve got good people in place, your branding is on point,
and your core product is sky high. You want to expand and compliment your
team and product with another dynamic product in a new segment that you see
opportunity in. Where do you start?
For starters you need to truly understand your customer and creating a
persona or avatar is one way of doing that. What follows is a structure I
use to discover what unique problems your business solves for your
customer. We’ll have a better idea of
the kind of story could you tell to help you connect with your customer and
what things your products or service do to solve these fears and frustrations.
Now we’re going to build your customer avatar or
persona…..
Who is your customer?
Age?
Gender?
Socioeconomic status = how much money they make?
Spending Habits?
Personality?
Name?
Photo?
Where does your customer hang out?
Newspapers, magazines, websites?
Physical locations, conferences, retreats?
Other businesses they frequent?
Pains & Problems?
Customer fears?
Pains?
Frustrations?
Hidden costs?
Financial?
Physical?
Emotional?
Opportunities?
Financial?
Physical?
Emotional?
Small tweaks?
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