Sunday, December 10, 2017

2018 goals

The book on millionaires I mentioned in the last post talks about the transformative power of talking about your goals/dreams in the present tense and how they feel in the moment.  There is more to it then I can or want to quickly explain here beyond what I just did, but I just wanted to share what my goals are for the coming year and years using this technique. 

As an aside I got an email from one of the business development programs we've been paying for and he mentions how they followed a class of Harvard graduates.  3% wrote their goals down.  They followed up with everyone 20 years later.  The 3% who had written their goals down had accumulated more assets than the other 97% combined.  Harvard grads!  Moral of the story, if you have any ambition and goals in general, screw the in the general and write those things down.  You're entire life is intertwined and things shape up differently if you do different things and apparently writing goals down is one of those things.  And yes I've asked our painting employees to do this same exact activity.

Goals:

    • business/job role goals - I work in a business that provides for my family and meets all my spending and savings goals.  I am fulfilled, excited to work each day, have a great team around me that enjoys being around me and me around them.  In 2018 businesses grow to the point where I quit my full time job so that I can make more money there and have more time freedom.
      • At 20% net profit margin the businesses bring in $600,000 in top line revenue.  After 35% taxes and 10% tithing I’ll make $54,000 net on the year.
      • That equates to $15,000 in painting jobs done each week for 40 weeks or March 1st through November 30th 2018.  That is 6.5 jobs per week at our average job size of $2,300 that we did in 2017.  At current conversion rates that means 941 leads need to be brought into the business, 621 estimates need to given out and 261 jobs won.
    • Health - I jump and dunk the basketball.  I can bench press 200 lbs one time and it is easy to do.  I have abs that show naturally.  I eat healthy planned out meals and sometimes have a cook prepare the food and snacks for me and my family.  We eat organic and have done away with a microwave opting for more natural methods of heating our food.  My wife and I enjoy our bodies and the activities we can do with them ourselves and with our kids and friends.  Going on hikes isn’t a burden.
    • Personal life - Ashlee and I regularly attend therapy and our relationship is thriving.  I get to serve whenever the ward has random time of day requests for help.  I’m able to help those in the ward with things they need or want.
    • friends/family - I take friends and family out to lunch or dinner and movie on their birthdays and just because randomly throughout the year to catch up with them and I pay for them every time.  I give them special gifts that they’ve never received before.  I take each of my kids out on ‘dates’ to be in touch with them and help them with whatever it is they’re facing at the time and it really enriches our relationships and we’re really close and can and do talk about everything.
    • Finances - I live in a really nice house that is completely remodeled and stylish and comfortable and warm and totally insulated.  My utility bills are super cheap because of the insulation and windows we have put in.  The house is also all the way paid for.  I’ve got several rental properties that provide all the cash flow Ashlee and I will ever need.  Our businesses do the same, but are always on a tear with the best margins in their respective industry, most giving in their industry in terms of charity, and growing year over year.  All of this is because it frees up my mind to focus on more important things and take away the stress of worrying about anything that could happen financially has already been solved  Each business is mentored by an amazing mentor who has been there before us and is totally invested in what we can do to give back to others.  Our cars are new models because we want super safe cars that are also really reliable and of course they’re paid for and we have uninsured motorist coverage on our insurance policy.  Burial plans and estate are paid for and set up and tax efficient.  I pay for all my kids weddings, missions, and beginner investments whether that is a rental property or invest in their business.  I do the same for my family and coach them on how to grow their business.
    • Personal growth and development - I read several books each month.  Leisure books and non-fiction.  I read biographies of people who i’m interested in.  I now know how to cook really well and we have great cooking tools and equipment.  I serve a “senior mission” even though I’m still super young and everything back home is taken care of in terms of finances and family life.
    • Fun (travel, recreation, leisure) - Ashlee and I go ourselves to places we’d love to go and often fly first class because the businesses sky miles pay for it.  We go ourselves and pay family really well to take care of the kids while we go.  When the kids are older we take them with us often so they get to experience new things and we grow closer together as a family.

As an extra nugget of goal setting I did this activity of doing a "Painted Picture" earlier this year or maybe it was even last year after listening to the podcast interviewing the guy who created 1-800-got-junk and he does this with his company and companies and so I did it too and thought it'd be good/cool to share here as well.

Enjoy!

2020 Painted Picture
The best way to ensure the future happens is to create it – first with a vivid image in our minds – and then commitment to this picture as though it’s already happened. Our Painted Picture paints a clear and compelling future for Rocky Mountain Painters – it’s how we will look, feel and act on January 1st, 2020.



Our Purpose
We want to build a high quality high value service for each of our clients.  We treat our customers like friends, we do what we say we will do, and we work together to make every day better. And it’s together that we have created a painting company that has proudly grown from start-up to well-respected industry leader in just five short years.  
Our family has grown from serving Salt Lake City, to all cities in the greater salt lake area.  Revenues are 2 million per year and our fun brand helps other companies put their best foot forward for all their customers.  
We show up on the first page of google organically.
Our People
Our people are everything.  They not only do a great job and keep our customer’s businesses looking great, but they stay with us.  They move up the ranks and are trying to help grow the business as well.

Our Customers
Our customers are our main lead source, i.e. more than 50%.  We love to stay in touch with them and help them anyway we can and in return by helping them and staying top of mind we are receiving more and more work from similar people that are their friends.

Our Brand
Not only have we started to reinvent an industry, but also, we’re reinventing how the industry markets. On a mission to create a top-of-mind name, our marketing never lets up. And it works – people tell us, “I love your brand!” Our remarkable marketing style and happy attitude have generated an unprecedented buzz in the painting industry, completely changing the picture in people’s minds of the stereotypical painting company.

Painting companies don’t get press, but we do, and lots of it.  Because of our backlinks and press releases people reach out to us consistently to have us help them with their painting needs.

We partner strategically with commercial sales, leasing, and management companies to ensure we stay top of mind as the preferred service provider for all their painting needs for their occupied, and more importantly unoccupied spaces.

Our Profits
We are happy to have the highest profit margin in our industry to due to innovative marketing and system processes.

Our Shared Success
More than money we love to give back to the community.  We enjoy regular outings together to celebrate milestones within the company.

2017 Recap

Its been a busy year.  I haven't been on my blog since March lols.  Whoops.  I do journal personally several times a week so updates do happen on paper, they're just not always public.

I'm still at the same job I started earlier this year, but we'll see how long it lasts.  The painting business hasn't provided the fat cash I hoped for at the beginning of the year, but we're definitely on our way.  In this post  we said we wanted to 100k for Scott and 50k for Ashlee and I with a tripling of the revenue from the year prior.  Live and learn. 

2016 the business did about $113,000 after some updating.  This year we're already book through the end of the year and into January 2018 and so we should complete the year's revenue at $435,000 barring something weird happening.  So we way more than tripled the business for sure.  I believe more realistic/healthy net profit margins are more in the 20-30% range though.  We are sending Renee to a painting conference in January to learn from other successful painting contractors and that will be one of the many things we get more concrete info on, net profit margin.

A business recap though of things we did in the past year.

We got licensed.  That took a bit of work.  We had to get Scott’s criminal history all compiled, credit history printed/submitted.  We had to get payroll back taxes figured out, filed, and paid, which ended up being a bunch of money that we hadn’t deducted like we do from our employees paychecks and so we had to catch up and that was a hefty bill of like 8 grand or so if I remember right.

Then we set up a payroll company to take the burden off of Scott of doing that all day on Sunday every two weeks. 

Renee became the production manager and then has hired and trained a friend of hers to take over for her so she can focus on higher value work tasks like writing out processes in the businesses, going on estimates, going to conferences locally and abroad, and meeting with and setting up our quickbooks stuff.  She also became a partner in the business, which was and is a big reason why we were able to grow so much in this past year and we’re excited about what we can all get done in the coming year.

We set up liability insurance and workers comp and had everyone fill out their “I’m not a terrorist form” that you have to fill out now.

We set up a new website that is managed by a company that we farmed that out to as well as google ads, which was a big portion of the company growth this year. 

We successfully ran a customer reactivation campaign. 

We’ve started and done just one or two monthly newsletters, but we’ll be better about that going forward. 

We learned and implemented better estimating procedures.

The big thing we’re going to really push company wide in the next month and just always going forward is getting into commercial work.  I think that alone for me personally will be the ticket to me quitting my job full time and focusing on growing this thing to really give myself the time freedom I deserve and crave.

We’ve spent a bit of time on a production rate guide so we know how to estimate any job.

We’ve also spent a lot of time considering and talking about a bonus structure program for our employees so that we can pay out more money to our team and maintain healthy margins across each job.

We’re hoping to roll out charitable giving back this year.

I really want to push into door to door marketing and lead generation because we haven’t done any of that.  This last summer I talked to a guy in the Midwest, want to say Minnesota, and before he did door to door his painting business did like $130,000 in a year.  He said this year he should finish at like 1.4 million in revenue if I remember the conversation correctly.  On a poor 20% net profit margin that guy is making more than most doctors, lawyers, professionals, etc.  The guy he learned from will finish the year with like a 6.5 million dollar a year revenue company so this is definitely something I want to get into.

This coming year I also want to be mentored heavily by painters who are millionaires and can get me where I want to go.

I’m reading a book right now about millionaires and it is pretty interesting.  Definitely makes me think I should consider taking out the safety net of having a job to really push me forward.  And when I think about how we did 435k in revenue and I haven’t pushed a bunch of the stuff I would push if I had the time I think I could definitely get the money to come in when the time comes if I quit my job.  I do still have responsibilities though financially to not try and totally mess up and so I’m going to continue working the commercial campaign we’re rolling out this week to see how that goes and if it gets really good traction I just may quit my job. 

Last year we bid a job for $123,000 that we didn’t win, but that just shows the power of commercial and how it could totally change the landscape of a painting business and so I focused more of my effort there that might be an option to fall back on.

Ashlee is also working on a new business helping people with physical and mental wellness that she is excited about and we’re going to learn more about so we’ll see what kind of trouble we can get into there too.