Monday, November 5, 2018

Product Roadmap

A product roadmap is a strategic document that helps you communicate your broader product vision and goals to your team, other stakeholders, and other users.  It can help open up a dialogue about the direction the business is being taken in and gather info from customers about what they want and need without giving away top secret details should you choose to publish your roadmap to the world and competitors.

Your product roadmap will not be an exact timeline of development.  It is quite hard to predict releases and launch dates in advance.  Rather than putting down specific dates putting down broader dates in terms of a range, i.e. Q4 of 2019 will see the release of X when you’re listing elements within the product roadmap.  Also labeling or color coding similar product roadmap items will help to paint a broader pictures of the type of things being worked on now, soon, and in the future. 

What follows is an example of a product roadmap I like from ProdPad that illustrates many of the points I made above.




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