Monday, January 18, 2016

Arthur Cooper Interview notes on Eventual Millionaire

Full service internet marketing company.  SEO, Paid Search, Website design, reputation management.


No matter how great your website is, if nobody knows it exists its not going to do you any good.  SEO, Paid search, reputation management is how to turn that around.  


Bought a franchise.  Buying a franchise = Buying a system.  You still have to produce the clients.  You still have to sell and market.


Hundreds of clients for SEO and you’ll be at the top.  A lot of interaction, back and forth, collaboration, but really fulfilling.


there is no relationship between product knowledge and success in selling it.  It is what those products do for the client that equates to success.


Central importance: You need CONSTANT new fresh content, whether well written content (blog posts), videos or podcasts, that is a good sign of a good SEO company.  


On average (includes copywriting)
For local SEO: At least a $1,000/month.  


For national SEO: More like 4 times that.

Off-site optimization!  Are you doing that?  Social media management and research, podcast interviews, mentions, backlinks, +1’ing, tweets, things that drive traffic to your site.  

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